Pancakes

Several news outlets reported on a sorority girl who died following a pancake eating competition. It was reported that she choked to death, though the descriptions of the incident said that she collapsed and began shaking. That doesn't really sound like choking to death. Nor does the fact that she died three days later. But the most shocking thing regarding this story was that the Toronto Sun decided to run it this way:

That picture is completely unnecessary, insensitive and borderline offensive. We all know what pancakes are. That looks like an advertisement for pancakes. A very effective advertisement. Also, nearly every one of the stories decided after reporting her death to focus on the fact that her father died in 9/11. Is that relevant? Why not just go with this story?